Welcome to The Small Business Show!

The Award Winning Small Business Show is the only Small Business Podcast that is By, For and About Small Business Owners.

With over 40-years of Small Business experience between them, Dave Hamilton and Shannon Jean discuss topics related to starting, growing and managing your Small Business.

You’ll find real-world advice from ourselves as well as from guests that have started, run and sold Small Businesses both big and small. With over 200 episodes, there is a wealth of content, advice and interviews that we hope will inspire, educate and perhaps motivate you to start your own Small Business.

After the show, join us at the Small Business Support Group to join the conversation!

Interview with Monica Shah, Founder of Revenue Breakthrough – Small Business Show 219

Starting a business, creating revenue streams and building wealth are topics we discuss on the Small Business Show every week. It can often seem like a daunting task: what to start first, where to focus your energy and how to develop a system based approach to achieve what you want.

Sometimes having a coach provide you with guidance is just what you need. Today, we’re joined by Monica Shah, founder of Revenue Breakthrough, a coaching and training resource that helps their clients breakthrough many of the obstacles they face to achieve success.

Monica shares her own story of powering through bleak times to achieve success, how she learned that finding a good business coach was critical and how it led to her starting Revenue Breakthrough. After 15-years of coaching, mentoring and helping people achieve success, Monica has some powerful tips to share.

Don’t miss this episode of the Small Business Show. Listen and then join us at the Small Business Support Group to comment, ask more questions and join the discussion.

Chapters/Timestamps:

  • 00:00:00 Small Business Show #219 for Wednesday, April 17, 2019
  • 00:00:52 Monica Shah from Revenue Breakthrough
  • Focusing on Marketing and Sales to help Entrepreneurs make more money
  • 00:05:55 Rock Bottom: Sitting on the floor of the NYC Subway
  • 00:08:57 The metaphorical 100 steps
  • 00:10:33 Find a coach that lets you be you
  • 00:11:21 Look to be challenged
  • 00:14:04 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS and get the “25 Timeless Principles of Exceptional Businesses” e-book free!
  • 00:16:30 The awkward money conversation
  • 00:18:12 Money fears
  • 00:21:15 Getting comfortable with fear
  • 00:22:48 Own the stage. Command the stage.
  • 00:27:10 Who am I waiting for before I make money?
  • 00:30:43 Speaking as marketing
  • 00:32:21 Sponsoring as lead generation
  • 00:32:45 Webinars
  • 00:33:39 How visible can you be?
  • 00:34:39 The 90-Day Rule
  • 00:36:37 The more you do, the more you will fail
  • 00:40:36 Create time to save money
  • 00:42:10 SBS 219 Outtro

Delegating by Outsourcing, Dispute Resolution, a​​n​d Boomerang Employees – Small Business Show 218

If you’re a Soloprenuer, there’s no one to delegate to. But, that doesn’t mean you shouldn’t be delegating tasks outside of your core competency. Join us today for this episode of the Small Business Show as we discuss methods to use outsourcing to delegate so you can win the 10/1000 battle. We discuss outsourcing resources, how to be selective when choosing a contractor and much more.

Your hosts Shannon Jean and Dave Hamilton then jump into a discussion about dispute resolutions with 50/50 partners. Shannon offers us a method of assigning votes and how to find an independent voice that can represent the business’s best interests, vs you or your partners.

Then it’s on to the topic of Boomerang Employees. These are employees that leave your business for one reason or another, then want to come back. Should you re-hire? What questions do you need to ask yourself (and the employee) before you consider re-hiring? What message does re-hiring send to your other employees and customers? If you do decide to re-hire, should you put that person back in the same position? Does their salary change? Listen in to find out our thoughts on these employee issues and more.

After the show, come share your own experiences, questions and thoughts at the Small Business Support Group. Thanks for listening to this episode of the Small Business Show!

Chapters/Timestamps

  • 00:00:00 Small Business Show #218 for Wednesday, April 10, 2019
  • 00:01:38 The hardest thing I do everyday
  • 00:04:44 “We try to be as inefficient as possible”
  • 00:09:26 Dispute resolution in 50/50 Business Partnerships
  • SPONSOR: TextExpander.com/podcast gets you 20% off your first year
  • 00:23:00 Scott-The idea of outsourcing as delegating
  • 00:28:20 Boomerang Employees – Rehiring someone that used to work for you
  • 00:31:51 Why did the employee leave? Address the split.
  • 00:32:58 (Re-)Define the (new) position.
  • 00:37:28 Boomerang can send a positive message
  • 00:38:39 Does the pay scale change?
  • 00:40:13 Intentionally retrain.
  • 00:42:28 Avoid old habits
  • 00:45:07 Be Self-Aware
  • 00:46:35 Allow yourself to over-analyze
  • 00:48:37 SBS 218 Outtro

Overcoming Adversity – Bryan O’Connell from Meras Water Solutions – Small Business Show 217

Having the fortitude to power through adversity is one of the keys to Small Business success. Every guest we’ve had on the Small Business Show has a story (usually more than one) about how getting through rough times has made them a better business owner.

What strategies work best when things are not going right? How do you keep your focus on other parts of your business when dealing with big problems? Join your hosts, Dave Hamilton, and Shannon Jean, as they welcome back Bryan O’Connell of Meras Water Solutions to share tips and strategies for getting through tough times.

It’s been three years since Bryan first came on the Small Business Show to discuss handling massive growth at Meras in a short timeframe and how they implemented systems and ramped up staffing to keep things on track. We’re thrilled to have him back on again to share his experiences with what to do when things go wrong.

Join us for this episode of the Small Business Show, then visit the Support Group to join the conversation!

Chapters/Timestamps:

  • 00:00:00 Small Business Show #217 for Wednesday, April 3, 2019
  • 00:01:10 Bryan O’Connell of Meras Water Solutions
  • 00:02:58 Lots of local customers
  • 00:04:58 Facing adversity
  • 00:06:54 Self-assessment is one of the hardest things to do
  • 00:09:12 Breaking Down a 50/50 Partnership
  • 00:14:42 The crazier situation gets crazier
  • 00:17:00 “Things are never as good or as bad as they seem”
  • 00:19:12 “We’re Still Keeping Score”
  • 00:23:01 Find an Advice Group
  • 00:27:27 Find a mission you can be excited about
  • 00:30:55 Be genuine, be empathetic
  • 00:33:13 Don’t forget that business is an exchange of money
  • 00:36:27 The Two-Headed Monster
  • 00:37:27 Small Business Show 217 Outtro

Prioritizing, Delegating and Outsourcing – Small Business Show 216

We had a great response to our last episode and the concept of keeping a To-Did list. Lots of emails, questions, and comments in the Small Business Support Group. A number of comments were made about the importance of tracking what you DIDN’T do – a To-Didn’t list, if you will.

On this episode of the Small Business Show, we will expand on that topic and discuss the importance of prioritizing your own time, delegating when you can and outsourcing when you need to.

Join your hosts Shannon Jean and Dave Hamilton as we start the show by discussing why Customer Service matters, no matter what business you are in, and why becoming a mentor, on any scale can inspire you to greater things. We then jump into the deep dive on how to Prioritize your time, delegating and outsourcing.

Listen in and then come join the discussion on the Small Business Support Group!

Chapters/Timestamps

  • 00:00:00 Small Business Show #216 for Wednesday, March 27, 2019
  • 00:01:32 Programming your moist robot
  • 00:02:57 Fortune Cookie: Failure is the Path of Least Persistence
  • 00:05:22 Become a mentor
  • 00:07:54 Dentists are Terrible at Customer Service
  • 00:14:22 SPONSOR: Abby Connect. Get $95 off your first bill at AbbyConnect.com/sbs
  • 00:16:57 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
  • 00:19:47 Comment in the Small Business Support Group … and email to feedback@businessshow.co!
  • 00:20:12 Do it, Delegate it, or Outsource it?
  • 00:21:32 Make a list!
  • 00:24:06 Use Goals to Build Systems
  • 00:24:40 Take names.
  • 00:25:54 Don’t only focus on revenue
  • 00:27:02 Ask others for their solutions
  • 00:27:42 Interruptions are opportunities
  • 00:30:31 Set realistic deadlines
  • 00:31:11 Give yourself permission to unplug
  • 00:32:39 Delegating – Look at the names you took
  • 00:37:44 SBS 216 Outtro

What’s on Your To-Did List? Small Business Show 215

On this episode of the Small Business Show, your hosts Dave Hamilton and Shannon Jean discuss how to build a reward system for volunteers or interns at your Small Business, managing your time and making connections at events and using a twist on the to-do list to see how your day went.

Dave returns from SXSW with stories and tips on connecting with people by creating your own serendipity and going out of your way to meet people, even if it’s just for a brief moment. We discuss the enormous contribution that volunteers make at SXSW and how to apply that concept to your Small Business.

After a word from our awesome sponsors at Care/of and Abby Connect, we learn about the To-Did list.

Shannon is not a fan of structured to-do and time management systems like GTD and others. It just doesn’t work for him and it takes too much time to manage the information on these lists.

On the other hand, at the end of the day, it’s important to see how productive you were, or how much you didn’t get done. The concept of the To-Did list is simple: keep a loose list, or set reminders to keep you focused on important tasks. Then, as you move into other tasks or unexpected interruptions throughout the day, record those on your list. Write down (digital or old school pad of paper) what you achieved that day. Check in hourly and be sure you are on task.

Listen in for more details about the To-Did list concept and why it can be a powerful tool to help create success, create your own reality and ultimately help you to live the Charmed Life of a successful Small Business owner.

Chapters/Timestamps

Remote Small Business Management – Interview with Joseph Stewart – Small Business Show 214

Being the owner of a single small business is challenging in itself. Owning multiple, successful businesses that you remotely manage and eventually selling them is something to be proud of. Today we’re joined by a longtime friend and business colleague, Joseph Stewart, former owner the Mac Outlet in Colorado and Felt Pool and Billiards.

Listen in to this episode of the Small Business Show to find out how Joseph managed both companies from another state and how being a remote business owner forced him to develop better systems and processes for success. You’ll learn about the importance of the work you do each day by asking yourself: Is this $10 per hour work or $1000 per hour work?

Your hosts Shannon Jean and Dave Hamilton learn how Joseph used the cash flow from his businesses to purchase the building they were operating in and how being a landlord eventually led him to start his second company at the same location.

We then jump into a discussion about preparing your business to sell and whether you should be meeting with a business broker or handling things on your own. Joseph went the DIY route and all that prep work to develop stand-alone systems and processes for the businesses to succeed paid off.

Join us for another Small Business Show for all this and much more. Then head over to the Small Business Support Group to join the discussion!

Chapters/Timestamps:

  • 00:00:00 Small Business Show #214 for Wednesday, March 13, 2019
  • 00:01:06 Joseph Stewart Former BadAss and Owner at Felt and Mac Outlet
  • 00:02:27 Tenant Turns into a Business Acquisition
  • 00:05:32 Real estate as an investment
  • 00:08:24 Read the Four-Hour Workweek move to San Diego
  • 00:11:40 Finding the Sweet Spot of Micro-Managing
  • 00:13:12 Find a manager that can see your vision
  • 00:14:25 Make sure the customer’s have exceptional experiences
  • 00:15:55 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
  • 00:17:37 SPONSOR: Abby Connect. Get $95 off your first bill at AbbyConnect.com/sbs 00:19:29 Structuring your trust scenarios
  • 00:20:20 Never forget about FileMaker!
  • 00:21:01 Know your Fundamentals
  • 00:22:15 Recognizing change
  • 00:25:31 Distance is an opportunity
  • 00:28:00 DIY Business Selling
  • 00:30:15 Now what?
  • 00:32:15 Keep your eye on the ball during the sales process
  • 00:34:05 Mistake: Don’t be a cheapskate with your employees
  • 00:37:48 Track 15 minute increments, and apply an hourly rate to each
  • 00:39:30 Pretend you’re going to be an absentee owner
  • 00:40:51 SBS 214 Outtro

Interview with Kelan Raph of Optimum Supply Chain – Small Business Show 213

If you’re selling products, logistics is a critical part of the equation and being logistics-smart can mean the difference between making a profit or losing money on a product. Should you be handling your own shipments, using Amazon’s fulfillment services or perhaps a 3rd Party Fulfillment company to get your orders out? We discuss those options and much more on today’s show.

Joining us today to discuss these topics is Kelan Raph, a logistics expert and President of Optimum Supply Chain

Listen in as your hosts Shannon Jean and Dave Hamilton discuss and learn about the challenges of getting your products to your customers in a timely manner while keeping your costs low and errors to a minimum. You’ll learn about the latest Amazon FBA changes that have caught some sellers by surprise and how you can minimize your reliance on FBA by using a 3rd Party Logistics company to handle your product fulfillment.

Join us today to learn about optimizing your product delivery and then join the conversation at the Small Business Support Group!

Chapters/Timestamps:

  • 00:00:00 Small Business Show #213 for Wednesday, March 6, 2019
  • 00:01:04 Kelan Raph, President Optimum Supply Chain
  • 00:02:12 Start at DHL while finishing MBA, then… Create a Business!
  • 00:04:59 What problem are you solving?
  • 00:05:34 Upcoming Changes to the Fulfilled By Amazon Program
  • 00:09:01 Is FBA still a good solution?
  • 00:11:02 FBA’s stumbles … create FBA competitors!
  • 00:14:08 SPONSOR: Molekule. Air purification reinvented. For $75 off your first order visit Molekule.com and at checkout enter code: SBS
  • 00:16:20 SPONSOR: Keeps. To receive your first month of treatment for free, go to Keeps.com/SBS
  • 00:18:40 Distributed Inventory can Save You Money
  • 00:22:02 Grand Canal and Optimum
    • “Freight fees are often what kill you the most”
  • 00:26:11 Are you a broker or an advisor? Which do you want to be?
  • 00:29:12 The Challenge of Awareness
  • 00:31:15 Raising Marketing Money
  • 00:33:17 With VC, Be Aware of Actual Profits
  • 00:34:35 Keeps Your Eyes on Your Customer
  • 00:37:18 Knowing customer expectations
  • 00:40:06 SBS 213 Outtro

Adding Recurring Revenue to your Small Business – Small Business Show 212

Have you added a recurring income stream to your Small Business? Are you selling subscriptions, service plans or other passive income as part of your business model? Creating a recurring income stream is a powerful way to increase profits as well as creating a more lasting relationship with your customers. 

What are some typical recurring income streams?

  • Service plans
  • Subscriptions – physical products or content
  • Memberships
  • Affiliate revenue 
  • Retainers
  • Online Courses
  • Recurring upgrades
  • Donations

Service plans – if you are selling a product that may require service to keep it functioning, you should be selling extended warranties and service plans. Sell your own plan or sell a third party plan (Square Trade) – but sell something that adds value to your product line.

Subscriptions – can you add a subscription model to your business? Think about your product or service offerings and your current pricing – is there a monthly or annual subscription model that you could offer? Think Netflix – use the automatic recurring model to normalize your monthly revenue. You can be selling physical products with an automatic delivery schedule or services that renew each month.

Memberships – does your website offer a members only area with valuable content? Can you offer discounted prices for your services to paying members? Look at the movie business – you see both theatre chains and independent companies really pushing memberships.

Affiliate revenue – do you generate good traffic on your company website? Create an affiliate account with affiliate aggregators like Commission Junction, Amazon or others to create recurring revenue. 

Retainers – Do you offer services that your customers may want quick access to your attention or expertise? Charging a monthly retainer can be a great way to monetize this

Online Courses – Can you create an online course related to your business? I’m sure you can. Think about all your own knowledge or your employees and consider creating an online course that you can monetize. Most of you are experts in something – people will pay for value – think about sharing your knowledge – entice with some free content and some paid.

Recurring Upgrades – do you sell a product that has an upgrade cycle? Are newer models coming out frequently that have features your customers want? What about a program that allows them to automatically upgrade on a regular basis? Apple and companies like Verizon do it with phones, can you use that model and apply it to your products?

Donations – is your Small Business a cause or non-profit? Are you using the Paypal donate button on your website or Patreon to setup recurring donations? You should be.

We would love to hear how you are using Recurring Income streams to grow your business and keep connecting with your customers. Share your story at the Small Business Support Group

  • 00:00:00 Small Business Show #212 for Wednesday, February 27, 2019
  • 00:01:55 Recurring Revenue, Mailbox Money,
  • 00:02:44 Safe by HUB6
  • 00:03:56 Recurring revenue is relationship-based
  • 00:05:01 Third-party warranty companies
  • 00:07:34 Subscriptions
  • 00:11:59 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
  • 00:14:08 SPONSOR: Abby Connect. Get $95 off your first bill at AbbyConnect.com/sbs
  • 00:16:34 Memberships
  • 00:19:28 Costco’s profits? Membership value!
  • 00:21:17 Use recurring revenue to stop selling to your customers
  • 00:26:58 Additional Content for Subscribers
  • 00:29:39 Thinking about Donations as Membership
  • 00:33:26 Recurring upgrades
  • 00:35:08 SBS 212 Outtro

What is Aspirational Marketing and How Can You Use it in Your Small Business? – Small Business Show 211

We all aspire to greatness. Marketers have used this urge to be a better person, to own the best thing, to achieve the most and to be unique to create iconic brands that we all recognize. Just what is aspirational marketing and is there a way to use to in your Small Business?

Aspirational marketing involves striving in a long-lasting and meaningful way to achieve or become something in particular. This urge for something better or unique is so strong that people will make terrible financial decisions to be seen driving a particular brand of car, wearing a particular brand of clothing, carrying a particular brand of handbag. 

Think gym memberships in January – they are selling an aspirational story of what you COULD become, if only you will signup for a membership.

Think fashion shows by companies like Chanel, Gucci or Victoria Secret – they are trying to drive customers to their brand and stores that aspire to look something like they see on the runway – even if that’s impossible. 

Recently your hosts Shannon Jean and Dave Hamilton been thinking a lot about aspirational marketing and how Small Businesses might use some of these tactics to engage with our customers on a deeper, emotional level, to attract new customers and ultimately increase our sales.

Join us today for this episode of the Small Business Show to discuss how Aspirational Marketing can help your business. After the show, join us on the Small Business Support Group to share your story.

Chapters/Timestamps:

  • 00:00:00 Small Business Show #211 for Wednesday, February 20, 2019
  • 00:00:57 Send in your feedback: feedback@businessshow.co
  • 00:01:50 What is Aspirational Marketing?
  • 00:05:23 Show people something they won’t buy
  • 00:07:37 SPONSOR: Abby Connect. Get $95 off your first bill at AbbyConnect.com/sbs
  • 00:10:26 SPONSOR: ExpressVPN – Take back your Internet privacy TODAY and find out how you can get 3 months free, go to ExpressVPN.com/SBS.
  • 00:12:34 Analyze your company’s product or service
    • What can your customer achieve with your product or service?
    • How can your customer create a better self with your product or service?
    • How does your product or service make your customer feel unique?
    • How can your product or service make your customer feel smarter?
    • How can you product or service make your customer feel healthier?
  • 00:14:31 The feeling of empowerment
  • 00:16:25 Don’t sweat the scratches and dings
  • 00:20:00 Sell the experience
  • 00:22:37 The value of artificial scarcity
  • 00:24:28 If you’re the product, make yourself scarce!
  • 00:26:42 Let your customers own a piece of your aspiration
  • 00:29:12 The Yeti Cooler Aspiration
  • 00:31:04 SBS 211 Outtro

Interview with Gilbert Gautereaux of HotelsVillasDirect.com – Small Business Show 210

We often talk about travel being one of the huge benefits of owning a Small Business. Being able to expand your world with travel is certainly a big part of living the Charmed Life of a Small Business owner.

Today, we get a chance to talk with someone who’s been on the other side of that equation, running travel and lifestyle related businesses. Gilbert Gauteraux has started, built and managed several travel and lifestyle businesses including JustLuxe.com and his latest venture, HotelsVillasDirect.com.

Gilbert has had some significant corporate experience, as well as starting and running his own Small Businesses, so we get a chance to dig deep into the pros and cons of each type of experience to get the show started.

Listen in and you’ll hear how HotelVillasDirect uses content creation to add value to their customers (both B2B and consumers) while driving leads to their website. You’ll also learn how the online travel market works, the multiple layers of information needed to close a sale and why it’s important for a hotel to be in control of the customer service experience directly.

Gilbert also spends time talking about leveraging the customer relationship in as many ways as possible and the challenges of educating investors and partners about what their business model really is, versus the perception of how the market operates.

Join us today for this episode of the Small Business Show with your hosts Shannon Jean and Dave Hamilton. There’s some great insights from this episode that will help any Small Business owner.

After the show, join us at the Small Business Support Group to ask questions, make comments and share your own Small Business story.

Chapters/Timestamps:

  • 00:00:00 Small Business Show #210 for Wednesday, February 13, 2019
  • 00:00:58 Gilbert Gautereaux from JustLuxe.com and HotelsVillasDirect.com
  • 00:05:07 Working on your own vs. Working for someone else
  • 00:05:57 Taking notes in the middle of the night
  • 00:08:09 Starting HotelsVillasDirect
  • 00:12:49 Prioritizing the Customer Service Relationship
    • “One Throat to Choke”
  • 00:16:49 SPONSOR: Abby Connect. Get $95 off your first bill at AbbyConnect.com/sbs
  • 00:19:00 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
  • 00:21:14 Content Creation to Acquire Customers
    • Sojoun Blvd
    • HVD Marketing Inc. – Lead generation platform and travel publishing group
  • 00:27:05 Three Pillars: Custom Content, Search Engine, Digital Solution
  • 00:29:16 Content for Conversions
  • 00:31:07 Making noise is difficult, focus on your business model
  • 00:33:14 Try to leverage your customers in as many ways as possible
  • 00:36:15 SBS 210 Outtro
    • gilbertg@hotelsvillasdirect.com