Communicating with Customers and Cross Promoting – Small Business Show 224

Being proactive when communicating with your customers helps to build trust and credibility. What happens when your customers find out about bad news before you tell them? Join your hosts Shannon Jean and Dave Hamilton for this episode of the Small Business Show to hear a great example of what NOT to do when things go wrong.

Dave shares his experience with poor communication that literally stopped a company from being able to do business in his local area. And of course, Shannon adds to the tale with his own experience with this business, but from an entirely different perspective. Oh, and it involves beer, which is always a good thing.

We then jump into a discussion about the right and wrong way to try to promote tie-in sales of, let’s just say, somewhat related businesses. You’ll hear why considering your demographic for one service before you try to promote a different product to that audience is critical to success, along with some other tips about growing your customer base.

There’s a lot more to learn and we couldn’t think of a better way to allocate 32-minutes of time for your ears. We also want to hear from YOU! Contact us and comment at the Small Business Support Group. Thanks for listening!


  • 00:00:00 Small Business Show #224 for Wednesday, May 22, 2019
  • 00:01:05 Learning Languages and Instruments
  • 00:03:00 CAPTCHA and RE-CAPTCHA
  • 00:04:41 Hopsy’s Reaction to DICOM’s Shutdown
  • 00:11:00 Beware your own optimism!
  • 00:11:51 Contact Your Customers
  • 00:17:09 Desperation or Disconnect?
  • 00:19:12 SPONSOR: gets you 20% off your first year
  • 00:21:54 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit to apply for free today and find out if if there’s a board seat available in your area!
  • 00:23:57 The New York Times vs. The Daily Podcast and Subscriptions
  • 00:29:45 Creative Engagement Solutions
  • 00:31:44 You Can Learn from Everything and Everyone
  • 00:32:26 SBS 224 Outtro

Focusing Your Subconscious to help you succeed – Small Business Show 223

We all have an inner judge that can help us or hold us back. Our subconscious mind is constantly absorbing information and playing it back to us, sometimes reminding us of our successes, but often replaying our failures and sabotaging our success. 

Can we focus the power of our subconscious to help us succeed?

Damn right we can. With some practice and consistent exercises, we can tune our inner judge to constantly propel ourselves towards success, instead of holding us back. 

Join us today on the Small Business Show where you’ll hear from two experts at programming their subconscious to help them live the Charmed Life off successful Small Business Owners. Your hosts, Dave Hamilton and Shannon Jean believe strongly in the power of programming ourselves for success and of creating our own reality each day to attract the “luck” that is so essential to achieving what we want. 

First up, we will discuss:

  • Our definition of the subconscious – What is it and why are we talking about it?
  • Why you need to get friendly with it – Friend or Foe, you get to choose
  • The Moist Robot theory – Create the program that you want

After the break, we jump into tips and tricks for Changing Your Mind:

  • Mastering our memory of mistakes – Learn from and move on. Yes, Coach!
  • Back to our childhood to use the “I’m rubber and you’re glue” concept
  • It’s a 24/7 commitment – Shannon’s “change the lyrics” story
  • Give yourself permission to dream – visualize where you want to be, who you want to be
  • Dismiss the Vampires in your life and attract other positive influences
  • Using Audio to change your programming
  • Success creates more success – create your Success List – no matter how small

Listen in for these tips and much more. Then share your own story at the Small Business Support Group!



  • 00:00:00 Small Business Show #223 for Wednesday, May 15, 2019
  • 00:01:00 It’s that Junior College Tour Time of Year
  • 00:02:23 Managing Your Inner Judge
  • 00:04:37 It’s a system, not a goal!
  • 00:05:55 Triangulating your subconscious
  • 00:07:47 Send the message: I’ve already succeeded!
    • Start the day with three things:
      • [Variable task]
      • Visit Linkedin.
      • Follow 1,000 new followers.
  • 00:11:05 My first success of the day is getting out of bed when I want to.
  • 00:13:21 Programming your Moist Robot
  • 00:15:10 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit and use promo code sbs2019 to start with a $20 credit.
  • 00:17:39 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit to apply for free today and find out if if there’s a board seat available in your area!
  • 00:19:18 Monica Shah in SBS 219 – The fear of the unknown can convince you you’re not worthy
  • 00:22:20 Mastering your mistake memory
  • 00:23:15 Finding your rock bottom – Get Scared
  • 00:28:27 Identify and compartmentalize the vampires
  • 00:31:22 “Change the lyrics” to your life’s song
  • 00:33:49 Give yourself permission to dream of the person you want to be
    • What would your business look like at twice its size? Ten times its size?
  • 00:37:45 The power of audio
  • 00:39:06 SBS 223 Outtro