Small Business Interview with Jay Gentile of BoosterBots – Small Business Show Episode 103

booster bots automation softwareJay Gentile has a passion for saving time, his clients as well as his own! What began as a mobile product repair business, led to SEO and web design and finally into application development and the BoosterBots family of marketing apps.

Join us today on the Small Business Show and learn how Jay made the transition from his first two businesses to ultimately creating a company that gives him the reward of helping people succeed along with the freedom and flexibility to lead his own Charmed Life. During the interview, we discussed leaving the corporate world to begin a new business, learning about SEO and PPC advertising to help clients and then using it to grow his own company and why following his interests has been so important.

We then jump into discussing the importance of telling your personal story when marketing your company, how to offer long term support on products sold with a one-time fee and sticking to niche markets where you can have a big impact.

Listen in to learn about BoosterBots success and more on this episode of the Small Business Show, then come over to the SBS Support Group to continue the discussion!


  • 00:00:00 Small Business Show #103 January 25, 2017
  • 00:01:18 Interview: Jay Gentile from BoosterBots 
  • 00:02:11 Another story of an HP employee branching off
  • 00:05:04 The “problem” was, I didn’t own my own business
  • 00:05:42 Led to SEO, PPC, Affiliate and online marketing
  • 00:06:49 Transition from one business to another
  • 00:08:39 Following your interests
  • 00:10:23 Making your small business about you -telling your story
  • 00:11:47 Supporting a one-time-fee product
  • 00:15:13 Identifying and using your talent stack
  • 00:16:24 Always be marketing!
  • 00:17:25 Intentional marketing with private software
  • 00:19:00 Niche specific software markets
  • 00:20:36 Success is doing the things you want to do when you want to do them!
  • 00:23:02 Best mistake: not delegating quickly enough
  • 00:24:12 Stressed-out people do bad customer service
  • 00:26:34 Don’t fear change! Evolving your business requires it.
  • 00:28:10 Split test your ass off!
  • 00:29:39 SBS 103 Outtro

Small Business Interview with Tyler Merritt from Field Harmony – Small Business Show Episode 102

tyler merritt interview field harmonyWhen Tyler Merritt noticed that his good friend was running a growing appliance repair business with no software to track accounting, schedules or workers, he did what good friends do: he offered to help build a customized application for the business.

The guys spent about a year putting together the app and since they figured that most small service businesses had the same problems, they decided to launch Field Harmony to help service companies manage all aspects of their operations.  The goal was to help their own business, contribute to the success of others and then use the revenue from Field Harmony to “purchase our time back from the world”.

On this episode of the Small Business Show, Dave and Shannon spend time learning about Tyler’s journey and what it took to get Field Harmony from an idea to an actual product that could be sold. We discuss partnerships, marketing, trusting your employees, the importance of asking potential customers if they would actually use your solution and much more.

Listen in and then share your thoughts on our Small Business Facebook group!


  • 00:00:00 Small Business Show #102 January 18, 2017
  • 00:01:11 Interview: Tyler Merritt from Field Harmony
  • 00:01:25 smallbusiness Subreddit
  • 00:02:00 Solving a problem – managing service people in the field
  • 00:05:20 Taking your internal solution and selling it to others
  • 00:07:23 The perfect partnership: one has the industry connections, other with technology
  • 00:08:38 Separating yourself from the solution
  • 00:12:30 “We want to purchase our time back from the world” – with the business revenue
  • 00:13:48 Making the leap: when can we quit our day jobs and focus 100% on this business.
  • 00:15:29 Marketing focus – pay per click, word of mouth, email marketing
  • 00:16:43 Running your business on a spiral notebook
  • 00:18:40 Trust people to do what you hired them to do… and only that!
  • 00:19:37 Ask potential customers “Does anybody want this?”  
  • 00:21:25 “Your time is the only thing you can’t print more of!”
  • 00:23:32 Best mistake: forgetting that other people – even your business partners – are not you, don’t think like you and don’t know what you’re thinking.
  • 00:26:38 Measuring success: Positive feedback from our customers & contributing to the success of others.
  • 00:28:59 Let the good stuff in … and out!
  • 00:31:54 Field Harmony
  • 00:32:54 SBS Outtro


Managing and Stewarding a 4th Generation Small Business – Rick Stuart from Listo Corp – Small Business Show 101

managing a family businesssWhat’s more difficult? Starting up a new company or taking over and changing the culture of a 4th generation small business? Join us today on the Small Business Show with our guest Rick Stuart from Listo, a company founded in 1921!

How would you handle taking over and managing employees that have known you since you were a kid? What about “updating” the culture of a company almost a century old? Would you rush in and be in a hurry to make changes to take advantage of current market opportunities, or would you take your time before you started making changes? Dave and Shannon explore these questions and more on today’s show.

During the conversation with Rick, we learn about the importance of pivoting into new markets (sound familiar?), going “low-tech” and getting smaller to grow. Listen in to learn about how Rick adapted himself and his small business to keep it moving beyond the first 100 years.

Chapters/Timestamps/Stuff Mentioned

  • 00:00:00 Small Business Show #101 January 11, 2017
  • 00:01:18 Interview: Rick Stuart from Listo Pencil Company <>
  • 00:02:01 Multigenerational (4x!) business
  • 00:04:22 Low-tech is a quandary… or is it? <>
  • 00:06:21 Pivot, pivot, pivot!
    • It’s (still) all about customer service
  • 00:07:46 Started with… and returned to the family business
  • 00:09:56 Running a company – and people – older than you are!
  • 00:11:23 Changing (updating?) the company culture
  • 00:15:07 “Go have fun with it, kiddo!”
  • 00:16:33 Real estate as a hedge
  • 00:17:56 Estate planning as part of a business plan
  • 00:19:54 Looking at things from a different perspective – split out manufacturing
  • 00:22:35 Shrinking to grow
  • 00:25:33 Evolve: don’t hang on too long!
  • 00:28:17 Let the brand live its own life
    • “Be a steward of the brand”
    • It’s OK to let a small business be small
  • 00:31:09 Take time to Earn (trust) and Learn (the business)

Small Business Show Advice and How-to Year in Review – Small Business Show 100

Top advice and how-to episodes of the Small Business ShowWelcome to the 100th episode of the Small Business Show! As they begin 2017, Dave and Shannon take a look back at some of the highlights from last year in the advice and how-to categories. Your hosts revisit tips and tricks from 8 of their favorite episodes and wrap up the show with a reminder about finding ways for your business to enrich your personal life.

Join us today and then share your story on the Small Business Support Group!