Search Engine Strategies for your Small Business – Small Business Show 162

What does it take for your Small Business to rank high on search engines when customers are looking for your products or services? Should you be allocating most of your ad budget to search, or are there better methods for your particular business to connect with customers? Join us on this episode of the Small Business Show for these topics and much more!

Don’t miss the episode where your co-host Shannon Jean admits: “I hate search, it makes me feel stupid.” Hear his story and either laugh at or commiserate with him as he shares his frustration about ranking high on page one of search results. You’ll also learn why he feels that search engines are just another marketplace, like eBay or Amazon, only focused on selling your business information and how that changed his focus and approach to success with search.

Dave Hamilton shares his story of battling scraper sites that market his own content, while blocking the original posts on search engines and how he is working to solve the problem.

We then spend time helping you to focus your SEO priorities to better achieve success with tips and tricks about using SEO companies, consultants and in-house talent to raise your rankings. We wrap up the show with advice about ignoring your competitors that you don’t want to miss.

Listen in to episode 162 of the Small Business Show and then join us at the Small Business Support Group to share your story and get your questions answered.



  • 00:00:00 Small Business Show #162 for Wednesday, March 14, 2018
  • 00:01:17 SXSW Conference and Festivals
  • 00:03:22 Watch your intake
  • 00:04:51 Drunk words are sober thoughts
  • 00:06:29 Managing the party
  • 00:07:40 Building a Different Bond
  • 00:09:08 Near Me Searches on Small Business Show
  • 00:09:51 SEO and Keyword Optimization
  • 00:12:48 Value vs. Relevance
  • 00:13:34 SPONSOR: Visit for 20% off your first year.
  • 00:16:48 Dave’s SEO Story with Duck Duck Go
  • 00:18:52 Bing and Yandex feed Duck Duck Go
  • 00:20:20 Scraper sites are the worst!
  • 00:21:56 Your site has a block on it
  • 00:23:28 DMCA Requests to the scrapers
  • 00:24:45 Defining your SEO priorities
  • 00:26:31 Is SEO the best method for you to connect with your customer?
  • 00:27:52 Bring your SEO in house if it’s that important
  • 00:29:10 Use Free SEO Consultations as Sales tools
  • 00:30:00 Beware Black Hat SEO
  • 00:32:05 Don’t forget the human aspect
  • 00:33:59 Avoid Competitive Keyword Battles
  • 00:35:26 SBS 162 Outtro

Small Business Tax Tips for Filing your Tax Returns – Small Business Show 161

small business tax filingWith just about a week to go before tax filings are due for LLC and S-Corp Small Businesses, it’s time to discuss what to do when your NOT ready to file and the repercussions of missing a tax filing deadline. Join us for episode 161 of the Small Business Show as we dive back into the world of Small Business taxes!

On this episode, Dave and Shannon spend time discussing tax extensions, how they work, why you would want to use one and what do in the event that you don’t have the cash to pay your tax bill. We share our thoughts on relationships with Accountants and why a few weeks before taxes are due is not the time to be searching for a new one. You’ll also find out why keeping your Accountant involved in both your personal and business life can help you save money when filing your taxes.

If you’re already having IRS problems, we’ve got some tips and tricks for changing the relationship you have with the them and what to do if you are not getting the kind of help you think you should be getting from a particular IRS agent. We wrap up the show with advice on how to not miss important deductions, tracking expenses and using retirement accounts as well as hiring your kids to lower your taxable income.

Join us today for all this and more on the show that is by, for and about Small Business!


  • 00:00:00 Small Business Show #161 for Wednesday, March 7, 2018
  • 00:02:23 Taxes can be fun!
  • 00:03:52 Find an accountant you enjoy talking with
  • 00:05:30 Tax Deadlines for 2017
  • 00:06:43 Understand Tax Extensions
  • 00:10:00 Why aren’t you ready?
  • 00:11:06 When should you send your forms to your accountant?
  • 00:12:35 Let your accountant file your extensions
  • 00:13:32 SPONSOR: Visit to get your first 3 devices free for life!
  • 00:16:26 Don’t hire an accountant today
  • 00:17:14 Humanize your Relationship with the IRS
  • 00:18:40 You are the IRS’s customer
  • 00:20:20 Request a different agent
  • 00:20:48 Communicate with the IRS
  • 00:23:07 The new 2018 Tax Laws
  • 00:24:00 Tracking – and finding – your deductions
  • 00:27:00 Put your business owner hat on and ask for NFL tickets
  • 00:29:45 Look at your personal retirement accounts and options
  • 00:31:37 SBS 161 Outtro

Optimizing your Small Business for Near Me Searches – Small Business Show #160

optimize-for-local-searchDoes your Small Business rank high for “Near Me” searches on Google, Siri and Bing? Join us on this episode of the Small Business Show for tips and tricks to be sure you are optimizing your website, your address and your business map records to steer more customers to your location.

Local search is a critical part of Small Business success. Dave Hamilton and Shannon Jean focus on getting your company name to come up when potential customers are using the terms “near me” when searching for a product or service that you may be offering. You’ll learn about setting up local resource pages, how to hack your address, phone verification tricks, using reviews to show activity and much more.

Join us for episode 160 of the Small Business Show, then tell your story, comment and ask questions in the Small Business Support Group!


  • 00:00:00 Small Business Show #160 for Wednesday, February 28, 2018
  • 00:01:20 Optimizing your business for “Near Me” searches
  • 00:02:39 Create or Edit Your Business listing on Google Local Search
  • 00:03:54 Remember that this is all local – use your local number
  • 00:05:14 Staying within the Google and/or Apple Maps framework
  • 00:07:49 Different photos for each location
  • 00:08:36 Requires regular attention
  • 00:10:58 Consider your physical address
  • 00:12:23 The UPS Store gives you a “Suite Number”
  • 00:13:07 Phone number verification can be a problem
  • 00:14:13 SPONSOR: Visit for 20% off your first year.
  • 00:17:35 end sponsor block
  • 00:17:39 How to verify your phone number and your account
  • 00:21:08 Make sure your business name, local address, and local phone are on every page of your website
    • Remove “Inc.” or “LLC”
  • 00:21:48 Create different local pages
  • 00:24:33 Become a resource
  • 00:25:30 Your Local SEO Management System
  • 00:26:27 Cross-linking your Google Reviews
  • 00:29:20 Promote even some of the criticisms
  • 00:30:09 Link Yelp, BBB, Chamber of Commerce on your Local pages
  • 00:32:00 Working to gain trust
  • 00:33:33 Be sure to mention your location regularly on your blog
  • 00:34:31 Contact us!
  • 00:35:01 SBS 160 Outtro

Website Feedback, Simplifying Your Message, Acquisition Deal Sponsors and more: Small Business Show 159

Does your website communicate in ways that potential customers can quickly grasp your story, what your services or your product line are? How do you simplify your message to capture the short attention span and should you rely on your Terms and Conditions to “protect” you from your customers?

If your Small Business is getting interest from a larger company that wants to acquire you, who should you focus your energy on? The Deal Sponsor concept can help you narrow down your focus on which person you need to work closely with to make your merger or acquisition a success.

Join us today on episode 159 of the Small Business Show for these topics and more!

Shannon and Dave also revisit the “Beer Test” to insure that you have a cultural fit before entering into a partnership, joint venture or acquisition and why you need to have all office doors open during a crisis. We spend some time discussing Mihir Shah’s 5 C’s of a Turnaround and why these points surely apply to all businesses.

Listen in and then join us in the Small Business Support Group to share your story or ask questions.


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  • 00:00:00 Small Business Show #159 for Thursday, February 22, 2018
  • 00:02:00 G4 Design – benefits of telling your story, and having people comment on it.
  • 00:05:39 Teasing out the message
  • 00:07:00 “Wow! I didn’t get that from your website at all!”
  • 00:07:46 Learn to simplify your message
  • 00:08:40 Don’t rest on your T&Cs
  • 00:10:48 SPONSOR: Visit to get your first 3 devices free for life!
  • 00:13:05 Mihir Shah from Drobo on Small Business Show
  • 00:13:54 Mihir’s concept of a “Deal Sponsor”
  • 00:15:44 “The Beer Test”
  • 00:17:12 Spouse/Family Buy-in
  • 00:17:37 Due diligence on your Deal Sponsor
  • 00:18:32 What’s the “cost” of working with your acquirer?
  • 00:19:16 “The business needs someone else”
  • 00:20:36 Mihir Shah’s 5 C’s of a Turnaround
  • 00:22:12 “Talk to 500 Customers per year”
  • 00:23:45 Cash is King
  • 00:26:22 Accepting when it’s time for Plan B
  • 00:28:14 Culture is the “Fatalyst”
  • 00:28:44 Your partners need to believe in your vision
  • 00:29:29 Forced Vesting
  • 00:31:42 “Nobody’s Door Gets Closed”
  • 00:32:41 Owed money can’t be the elephant in the room
  • 00:34:08 Jean-Louis Gassée’s Two Tokens Customer Service
  • 00:37:34 The Hubris of Apple
  • 00:38:30 A Customer problem is a customer opportunity
  • 00:39:35 SBS 159 Outtro

Interview with Mihir Shah, CEO of Drobo – Small Business Show 158

Are you ready to be acquired? Is your Small Business in a position to deal with a larger company that is interested in buying you for your products, your technology or your service revenue? Join us today on the Small Business Show to hear from an expert in mergers and acquisitions, Mihir Shah, CEO of Drobo.

Mihir has had years of experience helping companies to analyze possible acquisitions and mergers, working to implement policies and procedures to insure a successful combining of two entities. You’ll learn about the two most important aspects of creating a successful acquisition and how your work on the front-end of the deal can help to insure things go right after the paperwork is signed.

We also dig deep into supply chain management and how embracing change and understanding that a crisis is just another problem to solve can propel your business success.

Listen in for this and much more on this episode of the Small Business Show, then visit the Small Business Support Group to ask your questions or to comment on the show!


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  • 00:00:00 Small Business Show #158 for Wednesday, February 14, 2018
  • 00:01:03 Mihir Shah from Drobo
  • 00:02:19 Cadavers are … not for me!
  • 00:04:15 Going into the generation-old family business … of business!
  • 00:04:56 Acquisition advice: Find a product market fit
  • 00:06:25 Ensure a cultural fit
  • 00:07:21 Beware science projects
  • 00:09:09 If you’re being acquired, understand your acquirer’s Business Case
  • 00:12:04 Understand that process is instrumental
  • 00:12:51 Get to know your deal sponsor!
  • 00:14:25 Deal sponsor and founder should understand each other’s companies
  • 00:15:44 Sit on the same side of the table
  • 00:16:30 Use “We”
  • 00:17:01 SPONSOR: Visit for 20% off your first year.
  • 00:18:28 SPONSOR: Visit to get your first 3 devices free for life!
  • 00:20:35 Mihir’s arrival at Drobo
  • 00:21:27 Hurry up and get money
  • 00:25:17 Dialing for Dollars
  • 00:25:35 “My Brand is Crisis”
  • 00:28:00 Find revenues and expense-to-revenue ratios for a similar, larger company
  • 00:28:45 Favorite mistake?
  • 00:29:27 Don’t underestimate the hardware business
  • 00:30:05 How quickly can you adapt to a mistake?
  • 00:31:16 Everything’s a challenge! Embrace it.
  • 00:33:38 Don’t stop learning!
  • 00:35:21 SBS 158 Outtro

Interview with Corey Gauteraux from G4 Design House – Small Business Show 157

corey gauteraux g4 design house interviewNeed help with your Small Business Online presence? How about branding, marketing, search engine optimization and the overall look and feel of your company website? Listen in to today’s episode of the Small Business Show to hear how Corey Gauteraux of G4 Design House created a company to help Small Businesses prosper online.

G4 Design House was created to leverage the skills of an in-house team of programmers and designers that had been creating websites and doing online marketing for 15+ years. They focused their efforts on Small Businesses, with an affordable subscription model that encompasses everything from logo and website creation, hosting, SEO, social media and other marketing efforts.

After discussing what G4 does and how their services work, we spend time talking about how Corey markets G4 services, how they came up with their pricing structure and the value of referrals. Dave and Shannon ask about competing in what seems like a crowded design marketplace and how G4 distinguishes itself and Corey shares his “favorite mistake” that leads into a discussion about clear communication with clients.

We wrap up the show with a talk about retaining staff and the pain that hiring the wrong person can cause. Join us today for this and more, then visit the Small Business Support Group to ask your questions and comment on the show!


  • 00:00:00 Small Business Show #157 for Wednesday, February 7, 2018
  • 00:01:20 Corey Gauteraux from G4 Design House <>
  • 00:02:15 Taking a developed skill and turning it into your product
  • 00:04:00 Tweaking the model from flat-upfront-rate to monthly plans
  • 00:05:12 Ramp-up period to demonstrate value
  • 00:07:06 If you build it… they don’t necessarily come.
  • 00:07:30 Building the website is just the first step
  • 00:09:29 Behind the curtain
  • 00:10:35 Handling your sales and marketing with SEO
  • 00:11:00 Cold-calling works, too!
  • 00:11:29 Gauging each business: new, small, large, old
  • 00:14:45 Homogenized pricing model
  • 00:17:42 Return clients and referrals as your yardstick for success
  • 00:19:11 Favorite mistake: not getting the details upfront
  • 00:23:27 A WordPress-based Business
  • 00:23:56 What’s the best part of your day?
  • 00:26:01 Retaining staff and avoiding turnover pays off
  • 00:27:31 Do what you can to avoid having the wrong staff
    • Intern program is the “100-Hour job interview”
  • 00:29:15 G4 Design House on Facebook

Attending Conferences, Referred Trust, Pricing Tactics and More– Small Business Show 156

Small Business Show It’s time for a Grab Bag episode of the Small Business Show! Tips and short topics that Dave Hamilton and Shannon Jean have been waiting for an open episode to share with you. Join us today while we talk about:

Why attending conferences and business events can have a huge positive impact on your Small Business and personal brand.

The power of Referred Trust and being cautious when using your Social Capital with referrals.

Pricing your product and services – is letting your customers set value and price a good idea? Using variable pricing in parts of your Small Business.

Using Premium Pricing to up-sell your customers.

Customer service and it’s impact on your brand. Using the Apple situation as an opportunity to learn.

Listen in to this episode of the Small Business Show for these topics and more! Then, join us in the Small Business Support Group to ask your questions and share your comments.


  • 00:00:00 Small Business Show #156 for Wednesday, January 31, 2018
  • 00:01:19 Grab Bag Episode
  • 00:01:38 Becoming eBay Event
  • 00:04:04 eBay is trying to buy busses
  • 00:04:53 SBS 136: Why you need to attend events and conferences
  • 00:05:26 “Business is a Full Contact Sport”
  • 00:07:52 Referred Trust
  • 00:10:00 Being cautious with your social capital
  • 00:12:20 It’s all about the nuance
  • 00:12:48 The benefits and risks of inserting yourself as the middleman
  • 00:16:11 Letting your customers set their own prices
  • 00:21:51 What parts of your business make sense for variable pricing?
  • 00:25:20 Situational Pricing
    • “The $100 Pat on The Back”
  • 00:27:07 Variable relative pricing
  • 00:29:03 Alternative: showing the value of premium
  • 00:31:35 The keys to success: Free shipping and free returns!
  • 00:33:31 “Your profit margin is my opportunity”
  • 00:34:23 Apple’s hubris impacting their customer service
  • 00:39:25 Never forget: We’re all in the customer service business
  • 00:39:59 SBS Outtro

Keeping Your Online Business Legal – Interview with Attorney Richard Chapo – Small Business Show 155

Richard Chapo Internet Attorney InterviewHave an online business? Want to know how to protect yourself against copyright claims, privacy policy litigation and more? Join us today on the Small Business Show as we talk with Richard Chapo, an attorney that specializes in internet businesses, small and large.

Richard has been practicing law for over 24-years with a current specialty in advising businesses and keeping them in compliance within the ever-changing legal system. Listen in and discover the most common mistakes internet businesses make when first getting started, as well as how to prepare your company for legal claims and how respond to them when they do arise.

Dave Hamilton and Shannon Jean dig deep with Richard when discussing the DMCA and how to use it to protect your business, along with the requirements to insure you’re compliant. We discuss why it’s important to sit down once per year with your attorney to talk about the weak parts of your business that may be exposing you to risk, and why full disclosure with your attorney is critically important.

You’ll also learn about the new EU General Data Protection Regulations that you might be shocked to learn could impact your online business and we spend some time discussing the right way to handle recurring billing of your customers to not run afoul of the law.

Listen in and then jump over to the Small Business Support Group to discuss the show, ask questions and help other Small Business Owners like yourself.


  • 00:00:00 Small Business Show #155 for Wednesday, January 24, 2018
  • 00:00:49 Interview with Attorney Richard ChapoInternet Business Lawyer
  • 00:01:36 From sabbatical to Internet Law
  • 00:02:46 Lack of getting legal advice – most common issue for online businesses
  • 00:05:14 Charge ahead!
  • 00:06:17 Common problem: Terms & Conditions
  • 00:07:18 Beware your own Privacy Policy
  • 00:08:48 Today’s Internet age is “The Empire Strikes Back”
  • 00:09:52 Sit down once/year with your attorney
  • 00:11:03 General Data Protection Regulation
  • 00:13:10 Hidden trap with the fair use defense
  • 00:13:32 SPONSOR: Meet the PDFpen family – Powerful PDF tools for Mac and iOS. Edit, sign, scan, and OCR at your Mac or on the go.
  • 00:16:17 Digital Millenium Copyright Act (DMCA)
    • Are websites liable for copyright infringement for content uploaded by their users?
  • 00:17:32 Is Facebook liable for any infringement by users?
  • 00:19:43 You must now designate an agent for DMCA complaints
  • 00:21:32 DMCA = Guilty until proven innocent.
    • When you receive a takedown notice, take down the content first
  • 00:24:05 Dave shares a tidbit when he was fought with the DMCA
  • 00:26:08 Recurring billing can be an issue
    • You must put up notice re: charges, contact info and how to cancel
  • 00:30:09 On the Internet, charging by the hour doesn’t work as well
  • 00:32:39 As an attorney: I care about the weaknesses
  • 00:34:30 Resist your natural temptation to ignore your business’s faults
  • 00:34:59 Meet with your attorney once per year
  • 00:35:10 SBS 155 Outtro

Leveling the Playing Field in Employment with Ladan Davia from – Small Business Show 154

The very essence of business success is all about finding a solution to a problem. When Ladan Davia was searching for employment, she found the process of using online employment websites frustrating and the results less than useful. Like any good Entrepreneur, Ladan founded to make things right.

Recently, Dave and Shannon spoke with Ladan during a pre-sponsorship call for Beeya on the Small Business Show. During the call, they realized that Ladan would make a great guest and asked her to come on the show for an interview. Ladan joins us today to share her story.

Beeya was founded on the premise that employment sites should be easier to use, provide a better experience and use better algorithm’s to match up prospective employees with employers. Along the way, Ladan wanted to level the playing field and provide everyone the same job opportunities, regardless of connections and to help effect positive social change with her company.

Ladan speaks about raising capital to start the business, the importance of matching her company vision with prospective investors and working harder to protect other peoples money, and much more.

Join us today on the Small Business Show, then visit the Small Business Support Group to share your questions and comments.


  • 00:00:00 Small Business Show #154 for Wednesday, January 17, 2018
  • 00:01:32 Ladan Davia from
  • 00:02:24 From Hard News to Entertainment Industry to Business Owner
  • 00:04:54 “I had never applied for a job”
    • It’s hard to find a job
  • 00:06:54 Balancing everyone’s opportunities
  • 00:08:14 Beeya’s algorithm is different
  • 00:09:06 Starting a funded business
  • 00:12:13 The process of raising money.
  • 00:13:23 Matching visions with investors.
  • 00:15:40 Working harder for other people’s money.
  • 00:16:42 $50,000 is a very big loss
  • 00:18:26 Paperwork doesn’t mean anything
  • 00:19:41 Podcasts are better than Google AdWords
  • 00:22:49 An employment website that can make positive social change
  • 00:28:11 SBS Outtro


How will the 2018 Tax Reforms Impact Your Small Business? Small Business Show Episode 153

small business tax reformWe’re starting a brand new business year with a brand new tax reform act that will impact your Small Business. Get yourself ready by listening in to this episode of the Small Business Show!

On the Small Business Show, we believe that you are a better steward of your money than the government, especially when it comes to investing in your business, your employees and your community. So why not learn the details of the new tax laws and work with your accountant to minimize what you have to send away to the federal government?

Dave Hamilton and Shannon Jean jump right in to discuss the details of the tax changes and how you may want to start thinking differently about the structure of your business to take advantage of the new laws. You’ll learn about Pass-through business entities and the new 20% deduction for those types of businesses, along with the restrictions put into place for service businesses such as accountants and attorneys. You’ll be encouraged to ask yourself the all-important question: Are you an employee, business owner or both? Why does it matter and how do you use this decision to minimize your tax burden?

We then spend some time talking about employee-driven businesses (manufacturing companies and restaurants for example) and how they are limited to a deductible that is no larger than 50% of their payroll amount in an effort to encourage Small Businesses to hire more awesome employees. Then it’s time to talk about capital investments and the fact that you now have a 5-year window to expense 100% of your short-lived capital investments within a calendar year. What’s a short-lived capital investment? We thought you’d never ask! Listen in to learn more.

We close out the show with some juicy details about Carry-forward losses and Carry-back losses and how the new tax reform laws impact both. You don’t want to miss this part.

Thanks for joining us today! After you listen, share your story by visiting the Small Business Support Group – we would love to hear from you!


  • 00:00:00 Small Business Show #153 for Wednesday, January 10, 2018
  • 00:01:39 How Will the Tax Law Impact Small Businesses?
  • 00:02:37 Do your homework!
  • 00:03:18 The New Pass-through 20% Deduction
  • 00:07:28 Limitations for highly-profitable service-based businesses
  • 00:10:17 Are you an employee, business owner, or both?
  • 00:12:11 Learn the new laws as they apply to your business
  • 00:13:03 Employee-driven businesses are limited to 50% of payroll
  • 00:13:48 Find your own path
  • 00:14:53 SPONSOR: Meet the PDFpen family – Powerful PDF tools for Mac and iOS. Edit, sign, scan, and OCR at your Mac or on the go.
  • 00:18:00 SPONSOR: Create a FREE account today to find jobs AND find employees.
    •’s algorithm is the first of its kind to match employees with employers based on each party’s specific requirements.
  • 00:20:09 A note about the way we handle our sponsorships
  • 00:21:08 You are a better steward with your own money
  • 00:22:04 Expensing 100% your short-lived capital investments
    • Like Section 179 deductions for your business
  • 00:24:16 Changes to Carry-forward Losses and Elimination of Carry-Back Losses
  • 00:27:02 Strategically Using Losses
  • 00:28:22 Corporate tax reductions to rates and foreign earnings
  • 00:29:59 Tax extensions are your friend!
  • 00:31:58 “One Time” doesn’t always mean one-time
  • 00:33:01 SBS 153 Outtro