Interview with Kirk La Sala – Digital Marketing Expert – Small Business Show 221

Marketing your business online, whether on search engines or social media can be challenging. There are so many platforms, where do you focus most of your energy? How do you measure results and what tactics have the biggest impact with a limited marketing budget? Today on the Small Business Show, we’re going to answer those questions and more as we’re joined by Kirk La Sala, digital marketing expert from Tanglefree.

Join us today for an in-depth dive on digital marketing, along with insights from Kirk and your hosts Shannon Jean and Dave Hamilton from their own experiences with marketing Small Businesses online.

You’ll hear the story of how Kirk developed his Talent Stack over 15-years by running his own businesses, as well as managing online marketing for other companies. Kirk shares a number of valuable tips that will help any Small Business owner plan and improve their digital marketing.

We discuss applications of Pull Marketing using keywords on search engines or Push Marketing using social media and which method you should be using, or mixing together, as well as using a Pick Chart to help focus where your attention should be to have the biggest impact on your success. You’ll hear why setting up your analytics correctly at the start of any digital marketing program is key to success and how email marketing should be an important part of your program.

There’s a wealth of information on this episode that you don’t want to miss. Listen in, then join us at the Small Business Support Group to ask questions and share your own stories.

Chapters/Timestamps:

  • 00:00:00 Small Business Show #221 for Wednesday, May 1, 2019
  • 00:01:55 Kirk La Sala from Tanglefree Waterfowl
  • 00:02:59 I had money for three months and $100 for beer!
  • 00:04:37 Affiliate Marketing to the Rescue
  • 00:08:18 The Only Way to Scale a Service Business is by Hiring People
  • 00:10:40 The importance of early adoption
  • 00:11:47 “Out of Necessity I had to learn…”
  • 00:16:00 Add to your talent stack
  • 00:17:55 Are you selling something people are already looking for?
  • 00:21:30 Chart your objectives based on impact and time
  • 00:24:02 Starting Look at Mommy
  • 00:28:27 Supportive employers
  • 00:31:13 Shift from wholesale to direct to consumer with Tanglefree
  • 00:34:59 Next level: Mixing Pull and Push
  • 00:36:30 Email Marketing isn’t Dead
  • 00:39:40 Create an editorial calendar
  • 00:44:23 Set up your Analytics and Look for Unexploited Channels
  • 00:46:59 SBS 221 Outtro

Interview with Chris Prefontaine of Smart Real Estate Coach – Small Business Show 220

Continuing our series of shows about Coaching and Mentoring, today we’re joined by Chris Prefontaine, Founder of Smart Real Estate Coach. Chris and his family have been in the Real Estate business for over 25 years and after building 100’s homes and buying and selling over 80 million in properties, Chris decided it was time to share his expertise with others. 

Join your hosts Shannon Jean and Dave Hamilton today for this episode of the Small Business Show to hear how a drop in the market caused Chris to expand his Revenue Stack and add the Smart Real Estate Coach services to his business. You’ll hear Chris’ best practices for working with family, and how creating new systems for training and guidance are the next steps for Chris’ business.

You’ll also learn why becoming an authority in your niche is critically important for long term success, how managing expectations are key to customer success and much more.

Listen in to hear Chris’ journey and how he has created success with Smart Real Estate Coach, then join us at the Small Business Support Group to discuss the show, ask questions and share your own story.

Chapters/Timestamps:

  • 00:00:00 Small Business Show #220 for Wednesday, April 24, 2019
  • 00:01:01 Chris Prefontaine from Smart Real Estate Coach
  • 00:02:49 Not a transition, an addition!
  • 00:04:40 You can join the information business
  • 00:05:52 The organic evolution of a family business
  • 00:07:22 “Nothing negative or challenging comes home”
  • 00:08:24 Match all decisions with your corporate values and mission
  • 00:08:53 Helping your Customers Manage their Expectations
  • 00:12:48 Who are your customers?
  • 00:13:58 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS and get the “25 Timeless Principles of Exceptional Businesses” e-book free!
  • 00:15:50 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
  • 00:18:00 Maintain your focus
  • 00:19:17 Total Automation to Manage Your Business Flow
  • 00:21:30 Learn from your customers
  • 00:23:34 Don’t be afraid to Fish in a Different Pond
  • 00:25:01 Let a Big Mistake Fuel your Drive to Build a Business
  • 00:27:29 Empathy can help build Trust
  • 00:29:22 Building Marketplace Authority
  • 00:31:01 Success Leaves Clues
  • 00:32:15 SBS 220 Outtro

Interview with Monica Shah, Founder of Revenue Breakthrough – Small Business Show 219

Starting a business, creating revenue streams and building wealth are topics we discuss on the Small Business Show every week. It can often seem like a daunting task: what to start first, where to focus your energy and how to develop a system based approach to achieve what you want.

Sometimes having a coach provide you with guidance is just what you need. Today, we’re joined by Monica Shah, founder of Revenue Breakthrough, a coaching and training resource that helps their clients breakthrough many of the obstacles they face to achieve success.

Monica shares her own story of powering through bleak times to achieve success, how she learned that finding a good business coach was critical and how it led to her starting Revenue Breakthrough. After 15-years of coaching, mentoring and helping people achieve success, Monica has some powerful tips to share.

Don’t miss this episode of the Small Business Show. Listen and then join us at the Small Business Support Group to comment, ask more questions and join the discussion.

Chapters/Timestamps:

  • 00:00:00 Small Business Show #219 for Wednesday, April 17, 2019
  • 00:00:52 Monica Shah from Revenue Breakthrough
  • Focusing on Marketing and Sales to help Entrepreneurs make more money
  • 00:05:55 Rock Bottom: Sitting on the floor of the NYC Subway
  • 00:08:57 The metaphorical 100 steps
  • 00:10:33 Find a coach that lets you be you
  • 00:11:21 Look to be challenged
  • 00:14:04 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS and get the “25 Timeless Principles of Exceptional Businesses” e-book free!
  • 00:16:30 The awkward money conversation
  • 00:18:12 Money fears
  • 00:21:15 Getting comfortable with fear
  • 00:22:48 Own the stage. Command the stage.
  • 00:27:10 Who am I waiting for before I make money?
  • 00:30:43 Speaking as marketing
  • 00:32:21 Sponsoring as lead generation
  • 00:32:45 Webinars
  • 00:33:39 How visible can you be?
  • 00:34:39 The 90-Day Rule
  • 00:36:37 The more you do, the more you will fail
  • 00:40:36 Create time to save money
  • 00:42:10 SBS 219 Outtro

Remote Small Business Management – Interview with Joseph Stewart – Small Business Show 214

Being the owner of a single small business is challenging in itself. Owning multiple, successful businesses that you remotely manage and eventually selling them is something to be proud of. Today we’re joined by a longtime friend and business colleague, Joseph Stewart, former owner the Mac Outlet in Colorado and Felt Pool and Billiards.

Listen in to this episode of the Small Business Show to find out how Joseph managed both companies from another state and how being a remote business owner forced him to develop better systems and processes for success. You’ll learn about the importance of the work you do each day by asking yourself: Is this $10 per hour work or $1000 per hour work?

Your hosts Shannon Jean and Dave Hamilton learn how Joseph used the cash flow from his businesses to purchase the building they were operating in and how being a landlord eventually led him to start his second company at the same location.

We then jump into a discussion about preparing your business to sell and whether you should be meeting with a business broker or handling things on your own. Joseph went the DIY route and all that prep work to develop stand-alone systems and processes for the businesses to succeed paid off.

Join us for another Small Business Show for all this and much more. Then head over to the Small Business Support Group to join the discussion!

Chapters/Timestamps:

  • 00:00:00 Small Business Show #214 for Wednesday, March 13, 2019
  • 00:01:06 Joseph Stewart Former BadAss and Owner at Felt and Mac Outlet
  • 00:02:27 Tenant Turns into a Business Acquisition
  • 00:05:32 Real estate as an investment
  • 00:08:24 Read the Four-Hour Workweek move to San Diego
  • 00:11:40 Finding the Sweet Spot of Micro-Managing
  • 00:13:12 Find a manager that can see your vision
  • 00:14:25 Make sure the customer’s have exceptional experiences
  • 00:15:55 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
  • 00:17:37 SPONSOR: Abby Connect. Get $95 off your first bill at AbbyConnect.com/sbs 00:19:29 Structuring your trust scenarios
  • 00:20:20 Never forget about FileMaker!
  • 00:21:01 Know your Fundamentals
  • 00:22:15 Recognizing change
  • 00:25:31 Distance is an opportunity
  • 00:28:00 DIY Business Selling
  • 00:30:15 Now what?
  • 00:32:15 Keep your eye on the ball during the sales process
  • 00:34:05 Mistake: Don’t be a cheapskate with your employees
  • 00:37:48 Track 15 minute increments, and apply an hourly rate to each
  • 00:39:30 Pretend you’re going to be an absentee owner
  • 00:40:51 SBS 214 Outtro