Branding and Naming Strategies with Mike Pile of Uppercase Branding – Small Business Show 226

uppercase branding interview small business show

What’s in a name? Everything when it comes to your company or brand! As founders, owners, and stewards of Small Businesses, we all know how important your company or brand name is. Joining us today on the Small Business Show, Mike Pile, Founder of Uppercase Branding discusses his own business as well as sharing tips and methods for coming up with great names.

Mike discusses how prioritizing tasks and projects when you are the boss can be one of the most challenging adjustments after leaving a corporate job, along with being sure to disconnect at the end of the day to keep your creative juices flowing. We then move on to discussing how Uppercase got its start and what marketing methods worked the best for them. You might be surprised to hear what traditional methods produced the best results.

Later on the show, we spend time talking about how to come up with a great name for your business or brand with some examples of good and bad.

Listen in to your co-hosts Dave Hamilton and Shannon Jean and then post your comments and questions to our Small Business Support Group on Facebook!

(Original broadcast date: March 15, 2017)

Chapters/Timestamps:

00:00:00 Small Business Show #226 for Wednesday, June 5, 2019
00:00:25 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
00:01:50 An Interview with Mike Pyle, Founder of Uppercase Branding

Mike Pile from Uppercase Branding joins us today
“Verbal Identity Consultancy”
Pulling out stories from companies
Prioritizing tasks and projects
Being your own boss: scary and liberating
Disconnecting to keep your creativity flowing
Marketing YOUR B2B Marketing business – using existing connections
A gift in the mail
“Brainstorming is a waste of time” Strategy and discovery
“A great name won’t help a bad business model” A bad name can be a distraction
Vetting your name is just as valuable as creating one
Norman Awards – Great new brand names.
“Adwash” – Samsung. Not so good: “Scion” – Hotels
Set a big stretch goal
00:33:41 SBS 226 Outtro

Positive Influence by Pacing and Leading – Small Business Show 225

Using persuasion techniques when working with customers and your employees can help everyone get the results they want. Specifically, using Pacing and Leading can help you build empathy and create a connection between people that then allows you to achieve a positive outcome.

“Pacing builds trust because people see you as being the same as them. After pacing, a persuader can then lead, and the subject will be comfortable following.” – Scott Adams

Join us today on the Small Business Show to hear your hosts Dave Hamilton and Shannon Jean discuss using Pacing in a positive fashion to achieve positive results with customers, employees, and vendors. You’ll learn what Pacing and Leading is and why it’s an important tool to add to your Small Business Toolbox.

Hear real-world examples to get your negotiations on the same side of the table, how Pacing is part of the Two Tokens method of resolving customer service problems and much more.

Listen in to this episode, then share your own story at the Small Business Support Group!

Chapters/Timestamps:

  • 00:00:00 Small Business Show #225 for Wednesday, May 29, 2019
  • 00:01:00 Fake it ‘Til You Make It
  • 00:02:51 Rooting for Success
  • 00:05:24 “Pacing Builds Trust”
  • 00:07:07 Pacing with Commonalities
  • 00:10:08 Verbal Cues Build Credibility
  • 00:11:52 Pacing to build trust is ok because you’re trustworthy
  • 00:15:06 Creating Circular Process
  • 00:16:35 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS and use promo code sbs2019 to start with a $20 credit.
  • 00:19:19 Jean-Louis Gassee’s Two Tokens of Customer Service
  • 00:23:03 The long-term is circular
  • 00:24:35 Invoke empathy – “I know how frustrating this can be”
  • 00:25:13 Rehearse Your Small Talk
  • 00:29:00 Ask Questions First!
  • 00:31:27 Connections are the key to success
  • 00:31:52 SBS 225 Outtro

Communicating with Customers and Cross Promoting – Small Business Show 224

Being proactive when communicating with your customers helps to build trust and credibility. What happens when your customers find out about bad news before you tell them? Join your hosts Shannon Jean and Dave Hamilton for this episode of the Small Business Show to hear a great example of what NOT to do when things go wrong.

Dave shares his experience with poor communication that literally stopped a company from being able to do business in his local area. And of course, Shannon adds to the tale with his own experience with this business, but from an entirely different perspective. Oh, and it involves beer, which is always a good thing.

We then jump into a discussion about the right and wrong way to try to promote tie-in sales of, let’s just say, somewhat related businesses. You’ll hear why considering your demographic for one service before you try to promote a different product to that audience is critical to success, along with some other tips about growing your customer base.

There’s a lot more to learn and we couldn’t think of a better way to allocate 32-minutes of time for your ears. We also want to hear from YOU! Contact us and comment at the Small Business Support Group. Thanks for listening!

Chapters/Timestamps:

  • 00:00:00 Small Business Show #224 for Wednesday, May 22, 2019
  • 00:01:05 Learning Languages and Instruments
  • 00:03:00 CAPTCHA and RE-CAPTCHA
  • 00:04:41 Hopsy’s Reaction to DICOM’s Shutdown
  • 00:11:00 Beware your own optimism!
  • 00:11:51 Contact Your Customers
  • 00:17:09 Desperation or Disconnect?
  • 00:19:12 SPONSOR: TextExpander.com/podcast gets you 20% off your first year
  • 00:21:54 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS to apply for free today and find out if if there’s a board seat available in your area!
  • 00:23:57 The New York Times vs. The Daily Podcast and Subscriptions
  • 00:29:45 Creative Engagement Solutions
  • 00:31:44 You Can Learn from Everything and Everyone
  • 00:32:26 SBS 224 Outtro

Focusing Your Subconscious to help you succeed – Small Business Show 223

We all have an inner judge that can help us or hold us back. Our subconscious mind is constantly absorbing information and playing it back to us, sometimes reminding us of our successes, but often replaying our failures and sabotaging our success. 

Can we focus the power of our subconscious to help us succeed?

Damn right we can. With some practice and consistent exercises, we can tune our inner judge to constantly propel ourselves towards success, instead of holding us back. 

Join us today on the Small Business Show where you’ll hear from two experts at programming their subconscious to help them live the Charmed Life off successful Small Business Owners. Your hosts, Dave Hamilton and Shannon Jean believe strongly in the power of programming ourselves for success and of creating our own reality each day to attract the “luck” that is so essential to achieving what we want. 

First up, we will discuss:

  • Our definition of the subconscious – What is it and why are we talking about it?
  • Why you need to get friendly with it – Friend or Foe, you get to choose
  • The Moist Robot theory – Create the program that you want

After the break, we jump into tips and tricks for Changing Your Mind:

  • Mastering our memory of mistakes – Learn from and move on. Yes, Coach!
  • Back to our childhood to use the “I’m rubber and you’re glue” concept
  • It’s a 24/7 commitment – Shannon’s “change the lyrics” story
  • Give yourself permission to dream – visualize where you want to be, who you want to be
  • Dismiss the Vampires in your life and attract other positive influences
  • Using Audio to change your programming
  • Success creates more success – create your Success List – no matter how small

Listen in for these tips and much more. Then share your own story at the Small Business Support Group!

Text

Chapters/Timestamps

  • 00:00:00 Small Business Show #223 for Wednesday, May 15, 2019
  • 00:01:00 It’s that Junior College Tour Time of Year
  • 00:02:23 Managing Your Inner Judge
  • 00:04:37 It’s a system, not a goal!
  • 00:05:55 Triangulating your subconscious
  • 00:07:47 Send the message: I’ve already succeeded!
    • Start the day with three things:
      • [Variable task]
      • Visit Linkedin.
      • Follow 1,000 new followers.
  • 00:11:05 My first success of the day is getting out of bed when I want to.
  • 00:13:21 Programming your Moist Robot
  • 00:15:10 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS and use promo code sbs2019 to start with a $20 credit.
  • 00:17:39 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS to apply for free today and find out if if there’s a board seat available in your area!
  • 00:19:18 Monica Shah in SBS 219 – The fear of the unknown can convince you you’re not worthy
  • 00:22:20 Mastering your mistake memory
  • 00:23:15 Finding your rock bottom – Get Scared
  • 00:28:27 Identify and compartmentalize the vampires
  • 00:31:22 “Change the lyrics” to your life’s song
  • 00:33:49 Give yourself permission to dream of the person you want to be
    • What would your business look like at twice its size? Ten times its size?
  • 00:37:45 The power of audio
  • 00:39:06 SBS 223 Outtro