What’s in a name? Everything when it comes to your company or brand! As founders, owners, and stewards of Small Businesses, we all know how important your company or brand name is. Joining us today on the Small Business Show, Mike Pile, Founder of Uppercase Branding discusses his own business as well as sharing tips and methods for coming up with great names.
Mike discusses how prioritizing tasks and projects when you are the boss can be one of the most challenging adjustments after leaving a corporate job, along with being sure to disconnect at the end of the day to keep your creative juices flowing. We then move on to discussing how Uppercase got its start and what marketing methods worked the best for them. You might be surprised to hear what traditional methods produced the best results.
Later on the show, we spend time talking about how to come up with a great name for your business or brand with some examples of good and bad.
00:00:00 Small Business Show #226 for Wednesday, June 5, 2019 00:00:25 SPONSOR: TextExpander.com/podcast gets you 20% off your first year 00:01:50 An Interview with Mike Pyle, Founder of Uppercase Branding
Mike Pile from Uppercase Branding joins us today “Verbal Identity Consultancy” Pulling out stories from companies Prioritizing tasks and projects Being your own boss: scary and liberating Disconnecting to keep your creativity flowing Marketing YOUR B2B Marketing business – using existing connections A gift in the mail “Brainstorming is a waste of time” Strategy and discovery “A great name won’t help a bad business model” A bad name can be a distraction Vetting your name is just as valuable as creating one Norman Awards – Great new brand names. “Adwash” – Samsung. Not so good: “Scion” – Hotels Set a big stretch goal 00:33:41 SBS 226 Outtro
Using persuasion techniques when working with customers and your employees can help everyone get the results they want. Specifically, using Pacing and Leading can help you build empathy and create a connection between people that then allows you to achieve a positive outcome.
“Pacing builds trust because people see you as being the same as them. After pacing, a persuader can then lead, and the subject will be comfortable following.” – Scott Adams
Join us today on the Small Business Show to hear your hosts Dave Hamilton and Shannon Jean discuss using Pacing in a positive fashion to achieve positive results with customers, employees, and vendors. You’ll learn what Pacing and Leading is and why it’s an important tool to add to your Small Business Toolbox.
Hear real-world examples to get your negotiations on the same side of the table, how Pacing is part of the Two Tokens method of resolving customer service problems and much more.
00:00:00 Small Business Show #225 for Wednesday, May 29, 2019
00:01:00 Fake it ‘Til You Make It
00:02:51 Rooting for Success
00:05:24 “Pacing Builds Trust”
00:07:07 Pacing with Commonalities
00:10:08 Verbal Cues Build Credibility
00:11:52 Pacing to build trust is ok because you’re trustworthy
00:15:06 Creating Circular Process
00:16:35 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS and use promo code sbs2019 to start with a $20 credit.
Being proactive when communicating with your customers helps to build trust and credibility. What happens when your customers find out about bad news before you tell them? Join your hosts Shannon Jean and Dave Hamilton for this episode of the Small Business Show to hear a great example of what NOT to do when things go wrong.
Dave shares his experience with poor communication that literally stopped a company from being able to do business in his local area. And of course, Shannon adds to the tale with his own experience with this business, but from an entirely different perspective. Oh, and it involves beer, which is always a good thing.
We then jump into a discussion about the right and wrong way to try to promote tie-in sales of, let’s just say, somewhat related businesses. You’ll hear why considering your demographic for one service before you try to promote a different product to that audience is critical to success, along with some other tips about growing your customer base.
There’s a lot more to learn and we couldn’t think of a better way to allocate 32-minutes of time for your ears. We also want to hear from YOU! Contact us and comment at the Small Business Support Group. Thanks for listening!
00:00:00 Small Business Show #224 for Wednesday, May 22, 2019
00:21:54 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS to apply for free today and find out if if there’s a board seat available in your area!
00:23:57 The New York Times vs. The Daily Podcast and Subscriptions
We all have an inner judge that can help us or hold us back. Our subconscious mind is constantly absorbing information and playing it back to us, sometimes reminding us of our successes, but often replaying our failures and sabotaging our success.
Can we focus the power of our subconscious to help us succeed?
Damn right we can. With some practice and consistent exercises, we can tune our inner judge to constantly propel ourselves towards success, instead of holding us back.
Join us today on the Small Business Show where you’ll hear from two experts at programming their subconscious to help them live the Charmed Life off successful Small Business Owners. Your hosts, Dave Hamilton and Shannon Jean believe strongly in the power of programming ourselves for success and of creating our own reality each day to attract the “luck” that is so essential to achieving what we want.
First up, we will discuss:
Our definition of the subconscious – What is it and why are we talking about it?
Why you need to get friendly with it – Friend or Foe, you get to choose
The Moist Robot theory – Create the program that you want
After the break, we jump into tips and tricks for Changing Your Mind:
Mastering our memory of mistakes – Learn from and move on. Yes, Coach!
Back to our childhood to use the “I’m rubber and you’re glue” concept
It’s a 24/7 commitment – Shannon’s “change the lyrics” story
Give yourself permission to dream – visualize where you want to be, who you want to be
Dismiss the Vampires in your life and attract other positive influences
Using Audio to change your programming
Success creates more success – create your Success List – no matter how small
00:15:10 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS and use promo code sbs2019 to start with a $20 credit.
00:17:39 SPONSOR: The Alternative Board. TAB is a group of business owners & experts in your area that you can turn to for advice. Visit TheAlternativeBoard.com/SBS to apply for free today and find out if if there’s a board seat available in your area!