Getting your business noticed is a constant challenge. Where do you advertise? What’s the best way to connect with potential customers, and how do you maximize your limited advertising dollars to help grow your Small Business? I have asked myself these questions over and over with each Small Business that I have owned. Joining us today to help us answer those questions is Taylor Jacobson, a marketing expert that specializes in helping Small Businesses get noticed using various techniques that he is going to share with us today.

  • 00:00:00 Small Business Show #285 for Friday, July 17, 2020
  • 00:02:16 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $20 credit. 
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  • Taylor Jacobson — Small Business Marketing and Bait by Jake 
  • Random Read: The New Rules of Marketing and PR
  • For everyone who needs marketing advice:
    • What are your goals?
      • Is it sales? Or is it branding?
      • Either way we need a plan
        • For sales: Then you need funnels.
    • Where is your audience?
    • Find your audience, and then start!
      • Iterate later.
  • Telling Your Business’s Story
  • Your goal is trust
  • Using video to promote your small business.
  • Mistake: not asking for help.
  • Take action: Get your phone, set it up to record video, and talk to the camera for 3-5 minutes about your company.
    • What do you do?
    • How are you better than your competitors?
    • What do you do best?
    • Stop. Watch it back.
  • SBS 285 Outtro