Regular listeners of the Small Business Show will know that we are passionate about the customer experience when they receive your product. We recently did a show all about packaging and how big of an impact it has on your customer’s view of your business, product, and service. There are so many opportunities to impress your customers with what you include in the box: fliers, stickers and promotional material along with what is printed on the box.
The design and creation of printed goods, from business cards, those stickers and fliers to the critically important thank you cards. These things matter and help to create the framework for how your business is viewed by your existing and potential customers.
Join your hosts Shannon Jean and Dave Hamilton today as they learn about listener David Dawson’s journey as a multi-generational Small Business owner at the Instant Print Shoppe. Then, visit the Small Business Support Group to comment and share your own story.
- 00:00:00 Small Business Show #243 for Wednesday, October 2, 2019
- 00:03:16 Part 1: David Dawson from The Instant Print Shoppe
- Managing employees in a Multi-generational business
- “I guess I better figure this out”
- “The more I learn, the more confident I get!”
- 00:13:17 SPONSOR: Zapier. When you’re running your own business you know you could automate many of the tasks you do, but you don’t know-how. That’s where Zapier comes in. Try our special 14-day free trial at zapier.com/smallbusiness
- 00:15:38 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS and use promo code sbs2019 to start with a $20 credit.
- 00:17:38 Interview Part 2: Letting customer service drive your business goals