How do you find topics for your Small Business blog and social media posts? Would you like to be able to tie in your content with what people are already searching for online? Sounds pretty cool, but maybe expensive? Yes, and no. It is cool and it’s free! Dave and Shannon get the Small Business Show started today with a discussion about Google Trends and how using timely search data can not only help you come up with ideas for your content strategy, but also make those posts more successful by including content that your potential customers are already searching for. This is powerful stuff, people!
The Google Trends topic first came up in our Small Business Support Group on Facebook, so be sure to join the group to share in the discussion.
We then jump into a chat about how to make it easier to just Get Things Done. An article in Bottom Line Personal has some great tips that Dave and Shannon analyze and discuss – agreeing with some, completely disagreeing with others and in typical fashion, adding their own personal twist to some others.
The show wraps up with the critical question of the day: When’s the last time you changed the side of the bed you sleep on?
Listen in for these topics and more on episode 91 of the Small Business Show!
00:00:00 Small Business Show #91 November 2nd, 2016
00:01:24 Google Trends – using trending search data to create timely content for your small business
00:09:18 Small Business Support Group
00:09:49 Bottom Line Personal
00:10:51 Make small choices
00:15:30 Break it down into steps
Shannon’s paper trick – write down notes on the paper – what has to happen to get it off your desk?
00:17:12 But see the big picture!
00:19:13 Goals vs. Systems
00:22:04 Smarter To-Do lists?
00:22:44 Avoid Information Blindness
00:26:00 Be ruthless with your time
00:28:36 Procrastination is prioritization
00:30:12 Make your bed
00:31:53 Shift your habits – change the side of the bed you sleep on, the spot you sit at the dinner table.
00:32:19 Change your language!