optimize-for-local-searchDoes your Small Business rank high for “Near Me” searches on Google, Siri and Bing? Join us on this episode of the Small Business Show for tips and tricks to be sure you are optimizing your website, your address and your business map records to steer more customers to your location.

Local search is a critical part of Small Business success. Dave Hamilton and Shannon Jean focus on getting your company name to come up when potential customers are using the terms “near me” when searching for a product or service that you may be offering. You’ll learn about setting up local resource pages, how to hack your address, phone verification tricks, using reviews to show activity and much more.

Join us for episode 160 of the Small Business Show, then tell your story, comment and ask questions in the Small Business Support Group!

Chapters/Timestamps

  • 00:00:00 Small Business Show #160 for Wednesday, February 28, 2018
  • 00:01:20 Optimizing your business for “Near Me” searches
  • 00:02:39 Create or Edit Your Business listing on Google Local Search
  • 00:03:54 Remember that this is all local – use your local number
  • 00:05:14 Staying within the Google and/or Apple Maps framework
  • 00:07:49 Different photos for each location
  • 00:08:36 Requires regular attention
  • 00:10:58 Consider your physical address
  • 00:12:23 The UPS Store gives you a “Suite Number”
  • 00:13:07 Phone number verification can be a problem
  • 00:14:13 SPONSOR: Visit TextExpander.com/podcast for 20% off your first year.
  • 00:17:35 end sponsor block
  • 00:17:39 How to verify your phone number and your account
  • 00:21:08 Make sure your business name, local address, and local phone are on every page of your website
    • Remove “Inc.” or “LLC”
  • 00:21:48 Create different local pages
  • 00:24:33 Become a resource
  • 00:25:30 Your Local SEO Management System
  • 00:26:27 Cross-linking your Google Reviews
  • 00:29:20 Promote even some of the criticisms
  • 00:30:09 Link Yelp, BBB, Chamber of Commerce on your Local pages
  • 00:32:00 Working to gain trust
  • 00:33:33 Be sure to mention your location regularly on your blog
  • 00:34:31 Contact us!
  • 00:35:01 SBS 160 Outtro